Eltra is a leading distributor of electric DIY material. The territory of this innovative company is based in Temse in East Flanders, with premises of 11 500 m². It has 90 employees working in its offices, packaging department and warehouse. 

From 1995, Eltra is part of the Sonephar Group. In 2001, Eltra takes over the Dutch electro- and lightning distributor Elar and in 2009, Eltra integrates the DIY activities of Unilectric, a Belgian wholesaler in electrical material, lightning, electric household appliances, noise and vision, that already was property of Sonephar.


  • Data analysis
  • Optimization
  • Financial, strategic and qualitative evaluation

Feasibility study for logistics optimization

  • Thanks to the full integration of Unilectric in the Eltra building, new detailed data is available. 
  • This new data is a trigger to investigate and evaluate new possibilities for logistics optimization concerning the picking activities, especially the goods-to-man principle. 
  • To improve the profitability of such an investment, it can be necessary to move back the production activities towards the mother plant.


  • Develop and compare the possible alternative logistics solutions
  • Evaluation of these solution on base of financial, organizational and technical criteria
  • Selection of the most feasible alternative with respect to the material handling concept


  • 3 alternative solutions were proposed
  • The alternatives are based on a picking and packing activity inside and bulk storage at third parties
  • All alternatives proposed could easily be phased such that change in growth could easily be encountered
  • Evaluation was based on specific importance of the different qualities from each alternative

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